Traditional branding & logo design projects can take 6-12 weeks which can feel like endless conversation of back-and-forth emails, and a bit of a drawn-out process… Not ideal for those running a small business. These traditional projects do have a place but what I’ve found is people like me need something quicker to market ourselves and launch our businesses & services. My unique take on VIP Days is like a design espresso shot – concentrated, powerful, and exactly what your small business needs.
What exactly is a VIP Day?
A VIP Day as a design intensive – a focused, high-energy day where we transform your brand from concept to reality. No dragging. No waiting. Just pure, concentrated design magic.
My process for this has been refined over the last year and I know what is achievable if my client and I work together before the day. I’m also a fast designer (one of my strengths I play to) so I can usually get some extra bits in too.
The Traditional Design Process vs. The VIP Day Approach
Traditional Route:
Multiple meetings
Weeks (or months) of back-and-forth feedback & revisions
Potential delays with other business stuff going on
Longer wait to launch services
VIP Day Approach:
One intensive day
Immediate results
Complete brand focus
Why would you consider a VIP Design Day?
Coaches and service providers often struggle with branding that doesn't represent their expertise. They typically face frustrating challenges:
Inconsistent visuals across platforms that confuse rather than attract clients
DIY designs that look don’t look professional despite hours spent creating them or not having the time to spend creating them
Brand identity that fails to stand out among their competitors
The root problem? They're experts in their field—not design—and this disconnect creates a visual identity that undermines their credibility, attracts the wrong audience, and ultimately costs them money. What begins as a simple design problem eventually becomes a bigger business limitation, holding them back from increasing their impact and income.
What Happens During a Mini Brand VIP Day?
Pre work - Strategy & Discovery
45 minute brand consultation
Defining your goals for the VIP Day
Gather all the information we need for a successful day
Morning: Getting started
Mood board creation
Colour palette development
Initial logo concepts
Visual direction exploration
Midday: Check in
I’ll be in touch during the day to gain feedback
Proofs are emailed
Zoom call to have a chat about the concepts
Revisions noted
Afternoon: Design Completion
Refined logo design
Brand style guide created
Any extra requests are carried out
What You'll Walk Away With
By the end of our VIP Day, you'll have:
A brand style guide to help you keep your branding consistent
A full logo design package with all the files you’ll ever need
Branded colour palette
Typography recommendations
Launch graphics
Traditional branding
Lets have a little chat about traditional branding I would like to mention that this usually incorporates full branding strategy and while the VIP Day is strategy based it’s not the full process of strategic branding (full competitor analysis, ideal customer avatars, brand values, creative direction etc). IMO the smaller businesses don’t need all the aspects of full strategic branding at that stage in their business journey but they may in the future. The VIP Day allows a micro business to get strategy based design work by a professional designer without the larger price tag of a traditional brand package.
Is a VIP Day Right for You?
A VIP Day might be the solution for you if you:
Are struggling with a brand that doesn't match your business's quality
Finding traditional agency pricing too high
Feeling frustrated by lengthy design processes
May have tried DIY design solutions that don’t quite hit the mark
You desire to be taken seriously in your industry
Wants your brand to reflect your professional capabilities
Want to feel confident about how your business looks
Value collaboration and being understood
Understand the value of professional branding
Ready for significant brand elevation
If you're nodding along to this list, we might be a perfect match.
Your Next Step
Design isn't just about looking good. It's about communicating your story, connecting with your ideal clients, and standing out in your industry. A VIP Day is more than a service. It's a brand revolution. You can check out my Branding VIP Day options here.
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