My client went from Canva templates to confident professional

Cat booked in for new branding as she said her past DIY attempts wouldn’t cut with the goals she had for this business and who her perfect customers were. She had done incredible work on her values, mission, brand voice and marketing pillars but needed the visuals to match it.

For Cat it wasn’t that she didn’t have ideas, she just didn't know how to execute them in a way that would have her ideal customers shouting ‘YES! I need this service, here take my money!’. Design without the knowhow is like trying to fit a new bathroom and not being a plumber. We all hire professionals for different things in order to get from A to B.

We had a chat about her business, strategy, design likes and dislikes. Starting off with two moodboards that bring the brand foundations & ideal customers together. From there I designed two ideas for the main logo.

Because we done a deep dive into the business & brand foundations the main logo was approved instantly. Within 2 hours we had the full logo suite and brand guide completed.

We had some time to spare and finished off a few extra designs on Canva to help Cat launch with the new branding.

The final branding is high-end, professional and authentic - an important factor for Cat. From branding & business cards to social media templates we have instant consistency which builds trust and credibility and I’m so excited to see this business grow!