The three things potential clients notice first about your business

Did you know that people judge your brand fast. They decide if you’re the right choice for them long before they read your About page or check your pricing.

People will decide if they'll stay on your website or leave, based purely on it’s visual appearance - think colours, fonts and images. It’s a gut feeling and you’ve likely experienced too while considering using a service or buying a product.

Consider walking into a store with two sides to it. One is dull, drab, chipped paint on the walls, shelving that looks like it’s been there since the 00’s. The other is bright, fresh, well lit. Where are you choosing to shop? The second one of course. It's the same with branding.

Here are the first three things potential clients always notice:

The visuals - Your colours, design layout and logo tell people if you’re the real deal. If things look thrown together, then the trust drops. But if they look polished, people will pay attention.

The brand tone - Your brand tone can show confidence or reek of uncertainty. Clear tone helps people understand what you offer and why it matters.

The consistency - If your Instagram, website and templates all look like separate businesses, potential clients get confused. Confused people don’t buy. Consistency helps them feel sure about you.

Get these right and you’ll stop losing potential clients before they even get to know you. They all go hand in hand to give your business credibility and by doing these things right over time will bring your brand the recognition, trust and the customers who will buy from you.

Branding is everything.